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Serial Mediation Effect of Self-Confidence in the Relationship Between Hedonic Lifestyle and Consumptive Behavior in Generation Z

Aan Anisah(1), Siti Tuhfah Maulidina(2), Susanti Kurniawati(3),


(1) Gunung Jati Swadaya University
(2) Gunung Jati Swadaya University
(3) Gunung Jati Swadaya University
Corresponding Author

Abstract


This study aims to find out the description of the hedonic lifestyle, self-confidence, and consumptive behavior of students, the influence of a student hedonic lifestyle, the influence of consumptive behavior, self-confidence to mediate the influence of a hedonic lifestyle on student consumptive behavior using descriptive quantitative methods. The object of research was 73 students who used primary and secondary data through a Likert scale questionnaire with a random sampling data collection technique. The research data was processed using validity tests, reliability tests, normality tests, coefficient of determination tests, and T-tests. The results of this study are (i) it is proven that consumptive behavior and hedonic lifestyles can be categorized as high among students because they increase students' self-confidence (ii) there is a significant influence on self-confidence confidence with consumptive behavior; (iii) there is a significant effect on self-confidence towards a hedonic lifestyle; (iv) the value of the direct effect > indirect effect. Then, the hedonic lifestyle is an intervening (mediation) variable. In the total effect, there is an added value.

Keywords


Consumptive behavior; Hedonic lifestyle; Self-confidence

References


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