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Assessment of the Potential in Halal Tourism in the Philippines: The Case of the Islamic City in Marawi, Lanao Del Sur, The Philippines

Khalid D. Daud(1), Rasul S. Laguindab(2),


(1) Mindanao State University
(2) Mindanao State University
Corresponding Author

Abstract


The absence of foreigners or local tourists in Marawi City makes the locals uninterested in tourism-related activities and experiences. Thus, the main goal of this assessment study is to evaluate the level of adherence to Islamic principles and values in tourism activities, ensure the availability of Halal food and prayer facilities for Muslim travelers, promote cultural understanding and respect for Islamic traditions, and improve the overall Halal tourism experience for Muslim travelers. It is the first study type in history that refers to itself as an original paper due to no prior literature.

Keywords


Halal tourism; Lanao del sur; Marawi; Mindanao,;Muslims; Mёranaos; Tourism

References


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