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Corporate Pricing Strategies and Consumer Welfare: Analyzing Ethical, Economic, and Regulatory Implications

M. Kamraju(1),


(1) Army Welfare Education society
Corresponding Author

Abstract


Corporate pricing strategies significantly impact consumer welfare because they influence purchasing power, market fairness, and economic accessibility. The rise of algorithm-driven pricing, surge pricing, and planned obsolescence has intensified concerns about ethical business practices and regulatory oversight. Because companies leverage consumer data and artificial intelligence to optimize profits, consumers often experience hidden price discrimination, manipulated urgency tactics, and non-transparent pricing structures. This study examines the economic and social consequences of these strategies, emphasizing their effects on purchasing decisions, financial burdens, and regulatory challenges. Because of the limited effectiveness of existing policies, the study highlights the urgent need for stronger consumer protection laws and corporate accountability. The findings contribute to the ongoing discourse on ethical pricing models and the balance between corporate profitability and consumer rights. This study provides recommendations for policy improvements and sustainable business practices to ensure a fair marketplace.

Keywords


Consumer welfare; Corporate pricing; Ethical pricing;Planned obsolescence; Regulatory policies

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