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Response to Covid-19 Pandemic in Indonesia Regarding Consumer Purchasing Patterns

Puspo Dewi Dirgantari(1), Yusuf Murtadlo Hidayat(2), Rury Nugraheni(3), Mohd Halim Mahphoth(4),


(1) Universitas Pendidikan Indonesia
(2) Universitas Pendidikan Indonesia
(3) Universitas Pendidikan Indonesia
(4) Universiti Technologi MARA Cawangan
Corresponding Author

Abstract


COVID-19 has had a significant impact not just on the health sector, but also on the economy, particularly on economic activity involving the purchase of products and services. The COVID-19 pandemic, combined with the adoption of social distancing, resulted in new consumer behavior in determining purchasing patterns or decisions. This study looked into whether or not customers' purchasing decisions are altering as a result of the pandemic. The literature review was done in conjunction with secondary data in this investigation. Consumers are transitioning to online and digital purchase decisions through online media to reduced-contact channels, according to research. The study's findings are likely to serve as a guide for interested parties, particularly in terms of suggesting policymakers and government officials make decisions.

Keywords


Buying decision; Pandemic; Purchasing patterns

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