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Exploring the Influence of Gender in Political Campaigns: A Comparative Study from Community Service Perspective

Ourapalli Pranathi(1), M. Kamraju(2),


(1) Central University of Andhra Pradesh
(2) Ministry of Education
Corresponding Author

Abstract


This comparative study explores the influence of gender in political campaigns, analyzing the impact of gender on candidate image, campaign strategies, voter behavior, and electoral outcomes. Through a comprehensive review of existing literature and the examination of multiple case studies, this research sheds light on the challenges and opportunities faced by male and female candidates and the broader implications for gender equality in politics. The findings highlight the significance of gendered campaign strategies, candidate image and perception, voter behavior, and electoral outcomes. This study contributes to the understanding of gender dynamics in political campaigns and provides valuable insights for promoting greater gender inclusivity in politics.

Keywords


Campaign strategies; Candidate image; Candidate image; Electoral outcomes; Gender; Political campaigns

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