The Ethical and Educational Implications of Greenwashing in Corporate Sustainability Practices
| Dublin Core | PKP Metadata Items | Metadata for this Document | |
| 1. | Title | Title of document | The Ethical and Educational Implications of Greenwashing in Corporate Sustainability Practices |
| 2. | Creator | Author's name, affiliation, country | M. Kamraju; Army Welfare Education society; India |
| 3. | Subject | Discipline(s) | |
| 3. | Subject | Keyword(s) | Consumer trust; Consumer trust; Corporate ethics; Greenwashing; Greenwashing; Regulatory policies; Sustainability education |
| 4. | Description | Abstract | Greenwashing has become a widespread concern as corporations increasingly use misleading sustainability claims to attract environmentally conscious consumers. Because many businesses prioritize profitability over genuine environmental responsibility, deceptive marketing tactics often obscure the true impact of their operations. This study examines the prevalence of greenwashing in various industries, analyzing how companies manipulate consumer perception through vague terminology, selective disclosures, and misleading certifications. Based on survey data and case studies, findings reveal that a significant portion of consumers distrust corporate sustainability claims, leading to weakened brand loyalty and calls for stricter regulatory oversight. Because regulatory frameworks remain inconsistent across different markets, companies often exploit legal loopholes to continue these deceptive practices. From an educational perspective, this study highlights the need for integrating sustainability literacy into curricula to equip consumers with critical thinking skills that help them identify and challenge greenwashing. Addressing this issue requires a combination of stricter policies, corporate accountability, and improved public awareness. |
| 5. | Publisher | Organizing agency, location | Yayasan Bumi Publikasi Nusantara |
| 6. | Contributor | Sponsor(s) | |
| 7. | Date | (YYYY-MM-DD) | 2024-04-16 |
| 8. | Type | Status & genre | Peer-reviewed Article |
| 8. | Type | Type | |
| 9. | Format | File format | |
| 10. | Identifier | Uniform Resource Identifier | http://www.ejournal.bumipublikasinusantara.id/index.php/ajsed/article/view/604 |
| 11. | Source | Title; vol., no. (year) | ASEAN Journal for Science Education; Vol 4, No 1 (2025): AJSEd: Volume 4, Issue 1, March 2025 |
| 12. | Language | English=en | en |
| 13. | Relation | Supp. Files | |
| 14. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) | |
| 15. | Rights | Copyright and permissions | Authors who publish with this journal agree to the following terms: (1) Copyright of the published articles will be transferred to the journal as the publisher of the manuscripts. Therefore, the author confirms that the copyright has been managed by the publisher. (2) Publisher of AJSEd is Bumi Publikasi Nusantara (BPN). (3) The copyright follows Creative Commons Attribution–ShareAlike License (CC BY SA): This license allows to Share — copy and redistribute the material in any medium or format, Adapt — remix, transform, and build upon the material, for any purpose, even commercially. |